Scaling the heights at Europe’s largest digital marketing event.
We joined forces once again with event agency Taylor Bennett to design and deliver the production for Europe’s largest digital marketing event. This thought leadership event is a platform for sharing best practice, exploring digital innovation and developing strategy. With digital luminaries from brands including UniCredit Group, Nike Global, AKQA, Nissan Europe, Deloitte Digital and the BBC highlighting the agenda, this high-impact production needed to be technically flawless.
Hawthorn once again rose to the logistical challenge of this awe-inspiring event in February 2015 which took 17 45ft artic lorries and over 100 crew per day to deliver. The technical design included 3 large blended screens - shaped to give the appearance of a rocky mountain summit - forming an enormous 92m wide set and featuring a massive 11,612,160 pixels. This was projected using 14 Christie HD20k projectors fed via 3 Christie Spyder X20 image processors.
We worked with the party designer to deliver a stunning ‘New York rooftop’ themed event for the Summit party, which included collaborating to technically bring to life an idea for a walkway over a New York street scene, featuring Hawthorn-generated video content of cars moving along a road beneath the floor. To support the creative delivery of the party, we supplied 350 intelligent and generic lighting fixtures, in-house rigging, d&b audio and staging.
"All I gave you was a spark and you and your team turned it into a full on whop off explosion of amazingness." Russell Bennett, Taylor Bennett
The visual concept for the conference was a rocky mountain summit - this was to be reflected across the main conference plenary - seating over 3,000 delegates - the breakout rooms delivering 115 sessions, the Summit Party and various other areas including a large exhibition networking and VIP area
The social event of the Summit is a now legendary evening party and this year’s theme was a ‘New York rooftop’ vibe. It was our job to help bring the designer’s vision to life, creating an immersive experience for partygoers, as well as supporting the main-stage performance by the band, Bastille.
BBC Worldwide Showcase 2015
ACC Liverpool & Liverpool Cathedral. Client: Taylor Bennett Partners
Showcasing TV to a global audience.
We are exceptionally proud to have worked with BBC Worldwide on their prestigious event since 2005 and this year we were asked to deliver the full technical production for two celebratory events at their annual TV sales festival, held at the ACC Liverpool and Liverpool Cathedral. With over 700 guests attending from across the globe, the evening events play a vital role in showcasing the key TV programmes to buyers.
To achieve the light cage ‘reveal’ effect, lighting designer Russ Grubiak specified over 106 Clay Paky Sharpy Fixtures, which we rigged on a 25m x 25m box truss within the arena, to create a pivoting ‘light cage’, programmed with lines of colour. The ‘cage’ worked with programed LED wristbands that were given to guests on arrival; as dinner was called the Sharpys pivoted in rows and those seated in that block had their wrist bands activated to flash in the relevant colour, guiding them to their seats.
At Liverpool Cathedral, the immersive ‘Wolf Hall’ experience began as soon as guests arrived. We lit the magnificent stained glass windows from the inside, so they were visible for guests as they approached, setting the atmosphere for the night ahead. Hawthorn utilised the skills of renowned TV lighting designer Bernie Davis, who used an impressive array of lighting fixtures, including our Clay Paky B-EYE K20s, to illuminate the incredible architecture.
"We could not put on events of this scale without the ability to rely on the professional dedication provided by our known and trusted suppliers. We have been working with the Hawthorn team fora number of years and their expertise in this area along with freelance experts is key to ensuring we continue to deliver BBC Worldwide Showcase." Sally Brookes, Head of Global Events for BBC Worldwide
The first event, a gala dinner held at the ACC Liverpool, was to include an array of television stars, together with The Backstreet Boys, who were at the event to promote their feature-length documentary Show ‘Em What You’re Made Of, which is distributed by BBC Worldwide.
A specific area of the brief – and a technical challenge - was to deliver a ‘reveal’ of the dining area from the stage, which would first be used for the drinks reception and create a point of intrigue for guests.
The second gala dinner during the showcase was held at Liverpool Cathedral and themed around the critically acclaimed drama series Wolf Hall; the aim being to fully immerse guests into a 16th century English dining experience.
Coronation Festival Gala
Buckingham Palace Gardens. Client: Media 10
Staging a Royal occasion at the Palace.
To celebrate the 60th anniversary year of the Queen's Coronation, a spectacular Evening Gala was held at Buckingham Palace for an audience of 6,000 over three remarkable nights. We were proud to be appointed key suppliers to manage and deliver the full technical production of the incredible series of concerts including staging, lighting, sound, video and rigging.
The stage structure shaped the entire production, creating an incredibly striking and dramatic backdrop for what was to be a once in a lifetime experience for the audience and crew. Working with our event partners, we were privileged to create what is undoubtedly one of the most spectacular events ever to be held in the gardens of Buckingham Palace.
"The single arch allowed a covered space for the Orchestra and two side performance areas that were positioned between the ornamental urns of the terrace balustrade. It not only looked really impressive and complemented the stunning backdrop of the Palace, but also allowed us to build a forestage over the terrace steps, when it became clear that more performance space was required. The stage was already within millimetres of the Palace walls, so it was paramount that the building was protected from harm." Peter Boott, Senior Project Manager
Hawthorn had an exciting and extremely adventurous brief for the stage – it was to be unobtrusive and subtle, providing a stunning visual display combining performers and architecture against the backdrop of the Palace. Most importantly, we were to respect the integrity of the building and its surroundings. The challenge? No-one had ever placed a stage on the Palace terrace before.
Due to the restrictions of the terrace location and the need to provide a rain canopy for performers, Hawthorn Senior Project Manager, Peter Boott, decided the only contender was a single arch, Geo Structure.