BBC STUDIOS SHOWCASE 2019

M&S BANK ARENA, LIVERPOOL

THE BRIEF

Hundreds of television buyers from across the globe headed to Liverpool for BBC Studios Showcase 2019, the world’s largest international television market hosted by a single distributor. Taking place on 17-20 February, the event brought together producers, talent and BBC executives as well as Britain’s most successful creatives.
For the 13th year running, we supported BBC Studios to showcase its premium programmes, delivering two hotly-anticipated evening events. Putting premium British content right at the centre of the global stage, the exclusive evening events featured content from programmes such as Top Gear, The Planets, and One Planet: Seven Worlds.

THE EXECUTION - NIGHT ONE

Night one saw the arena transformed for a glamourous gala dinner with top BBC talent taking to the stage including Brian Cox and Sir David Attenborough. Ensuring the beautiful BBC content was showcased in all its glory, 12 large LED screens surrounded the dining space. A striking LED strip chandelier, created using 70 intelligent pixel mapped tubes, formed a dramatic centrepiece above the in-the-round stage. To create a truly immersive experience and bring the lighting right up to the table top, we created bespoke LED table centres that stretched the entire length of the dining space. We also delivered a spectacular lighting design using over 600 fixtures. For sound, we installed the latest d&b audio system, providing even coverage in the round so that each guest received the same excellent audio experience regardless of their position in the room. To round off an evening of exceptional entertainment, guests partied the night away in a secret space revealed after dinner.

THE EXECUTION - NIGHT TWO

Night Two brought to life the BBC’s latest natural history offering; One Planet: Seven Worlds, with guests treated to a VIP dining experience. With just twelve hours to transform the arena, we utilised the LED from the previous night to create seven 6-metre-high portrait screens that hung in the centre of the dining space. Flown using Kinesys, the panels moved independently, rising to reveal an in-the-round stage which played host to legendary composer Hans Zimmer. Guests were then treated to an exclusive first look at the new natural history programmes, accompanied by a rousing performance from a live orchestra. To top the night off, stunning video content highlighting each of the seven worlds was played out across the central screens. This was accompanied by an array of awe-inspiring special effects deployed from inside the heptagonal setup. This included falling leaves and petals, low smoke and even a dramatic rainstorm.

OUR CLIENT SAID

“We love working with the Hawthorn team to create such memorable evenings to celebrate the very best of our content. It is without doubt their personal energy and passion which always means so much to us. This is what really helps us win through when the timelines are against us, not mentioning of course their careful attention to detail and the absolute brilliant creative flair to bring all things technical together.”
Sally Brookes
Head of Global Events ar BBC Worldwide