XEROCON LONDON 2018

EXCEL LONDON

THE BRIEF

Billed as the world’s most beautiful and innovative conference for cloud accounting leaders, Xerocon London 2018 saw 3,300 delegates gather to find out the latest news and updates from Xero, a cloud-based accounting software company.

We were chosen by agency Taylor Bennett Partners to deliver the full technical design and production for the two-day event held at ExCel London on 14- 15 November 2018. Featuring three incredible technical installations including a mammoth custom-made LED sculpture, Xerocon London 2018 proved it wasn’t your typical accounting conference.

THE EXECUTION

We delivered full technical production for the main conference plenary, exhibition space, break-out sessions and evening party.

Measuring a staggering 57 metres-wide, we used 9 Barco UDX-4K32 projectors to create the unusual pill-shaped screen on the Main Stage. This unique set-up included two circular screen sections at the edges of the stage which acted as relays, ensuring everyone in the audience had a perfect view of the on-stage action.

Taking inspiration from the Xero logo, we realised an idea by Taylor Bennett to create a striking 12 metre-diameter LED sculpture to encompass the end of the main stage. Made from 249 custom-made LED fixtures, each using 255 individual RGB pixels per disc, the striking structure delivered 63,495 pixels.

We worked closely with the team at Taylor Bennett to realise their vision of an imposing lampshade installation in the exhibition space. Designed in sympathy with the Xero logo and created using our CubePXL system, the 365 lamp shade array draw delegates towards the Xero stand. The custom-made shades ensured that light was only diffused from the bottom of the installation, creating a clean yet impactful aesthetic.

Closing the first day of the conference, the Xerocon party provided delegates with an opportunity to pop on their dancing shoes and enjoy an evening packed full of excellent food, music and activities. A striking in-the-round stage set-up featuring 144 hanging LED cubes arranged in concentric circles provided the perfect 360° party experience.

 

OUR CLIENT SAID

“With Xerocon described as the world's most beautiful and innovative conference for cloud accounting leaders, the pressure is on to make sure we deliver an amazing brand experience. By getting technical experts such as Hawthorn on board, we’re able to utilise the latest technologies to create something that Xerocon delegates have never seen before.
“The team is so passionate and I know that they’ll always rise to the challenge and find innovative solutions that will bring my creative vision to life.” 

Russell Bennett,
Partner at Taylor Bennett Partners