XEROCON LONDON 2019

EXCEL LONDON

THE BRIEF

Billed as the world’s most beautiful and innovative conference for cloud accounting leaders, Xerocon London 2019 returned to ExCel London on 13 - 14 November 2019. Bringing together accountants, bookkeepers, ecosystem partners and industry leaders, over 3,500 delegates gathered to find out the latest news and updates from cloudbased accounting software company Xero. We were chosen by agency Taylor Bennett Partners to deliver the full technical design and production for the two-day event.

THE EXECUTION

We delivered full technical production for the main conference plenary, exhibition space, break-out sessions and evening party. 

Made from 413 panels of ROE CB5 LED, the three-section Xerocon screen in the Keynote Theatre measured a staggering 44 metres wide. Custom-made circular LED discs, each featuring 255 individual RGB pixels per fixture, were used between the sections to add extra eye-candy.

Lighting was designed by luminary designer Russell Grubiak who created a stunning design to complement on-screen content and the Xero brand whilst also ensuring the speakers were beautifully lit. Sound in the Keynote Theatre was delivered using a high-quality system which used full ArrayProcessing, ensuring that audio was delivered evenly across the space. This meant hat each member of the audience received the same excellent audio experience, regardless of their position.

Designed to draw delegates towards the Xero stand in the exhibition space, we used eight 14m x 1m lightboxes along with custom-made lightshades to create a striking lightbox installation. If one incredible installation wasn’t enough, the exhibition also featured a village green, complete with the Xero Arms, a cricket pitch and a projection-mapped pond. Transporting delegates from ExCeL London to a quaint country village, the set-up was completed with a dynamic 38 metre x 10 metre projection on the back wall.

Closing the first day of the conference, the festival-themed Xerocon party provided delegates with an opportunity to pop on their dancing shoes and enjoy an evening packed full of excellent food, music and activities. We delivered a striking lighting design to create the ultimate party atmosphere whilst a high-quality audio system ensured entertainment for the evening sounded incredible.

OUR CLIENT SAID

“With Xerocon often referred to as the Glastonbury for accountants, the pressure is on to make sure we deliver an amazing brand experience that creates powerful memories for delegates. By getting technical experts such as Hawthorn on board, we’re able to utilise the latest technologies to create those wow moments that forge emotional connections with audiences. I always know that the team at Hawthorn will rise to the challenge and find innovative solutions that bring my creative visions to life.”  
Russell Bennett, Partner at Taylor Bennett Partners